Branding and Positioning in Base of the Pyramid Markets in Africa
Charles Blankson, Stanley Coffie
This book provides a practical overview of country branding and positioning activities in Africa, based on a broad definition of base of the pyramid (BoP) marketing which includes both goods and services, as well as business to business marketing, corporate branding, and country branding.
Категории:
Година:
2020
Издателство:
Routledge Studies in Marketing
Език:
english
Страници:
160
ISBN 10:
1351038060
ISBN 13:
9781351038065
Серия:
Routledge Studies in Marketing
Файл:
PDF, 1.44 MB
IPFS:
,
english, 2020